Comment to DM
Someone asks under your post. They get the answer in private.
A comment that matches your keywords gets a reply in the thread and one private message to the person who wrote it, usually within a second, on both platforms.
How a comment campaign works
- Pick the trigger: a comment on one post, or on any post on the channel.
- Write the keywords to watch for. Require any of them or all of them, and add words that rule a comment out.
- Write the public reply that goes under the comment, and the private message that goes to its author, each with its own delay.
- Add a button or a link. On Facebook the link can wait behind a follow-up button that only sends it when the person taps.
Only the person who commented
The private message goes to exactly one person: the one who wrote the comment. Meta's Private Replies API allows one private reply per comment, within seven days of it, and dmswift sends at most that. A campaign can also be limited to once per person, to first-level comments, to a daily cap, and to the hours you choose.
Let your agent build it
Ask Claude, ChatGPT or your WhatsApp agent: "see my latest video? create a comment campaign for it". Over MCP it calls list_live_posts, create_campaign with that post's id, and test_campaign_match with a sample comment before it tells you the campaign is live.
YouMake a campaign on my newest reel: whoever comments "menu" gets the link to our menu page.
AgentDone. The campaign is attached to this morning's reel, replies publicly, and sends the menu link once per person. A test comment "menu please" matched.
Limits worth knowing
- Instagram private messages cap at 1,000 characters and carry no button, so the link is sent inside the text.
- Comments in Facebook Groups cannot be answered privately; dmswift works on Pages and Instagram professional accounts.
- Some people cannot receive messages at all. Every attempt and every failure is logged with its reason.
Frequently asked questions
Does it reply to every comment?
No. Only to comments that match a campaign's keywords and rules. Everything else is left alone, or moderated if you turned moderation on.
How fast is the reply?
Usually about a second after Meta delivers the comment to us. You can add a delay to the public reply and to the private message separately.
Does it work on reels and videos?
Yes. A comment on a reel or a video is a comment like any other, on Instagram and on Facebook, and a campaign can be bound to that one reel.
Related
Instagram automation
Comments on posts and reels, story replies, mentions and DMs, plus publishing feed posts, reels, stories and carousels.
Facebook automation
Page comments, Messenger, publishing and moderation for Facebook Pages, on the Graph API.
Analytics and insights
The funnel from comment to click, campaign results, unanswered questions and Meta's insights.
Connect a Page and try it on your next post.
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