Turn comments into customers.

It classifies every incoming comment and, when you ask it to, hides the ones that are link spam, follow-back bait, all-caps floods, profanity or on your own blocklist. Your allowlist always wins. Hiding rather than deleting is the default, because a hidden comment stays visible to its author, who is never told and so never comes back angrier. The classifier is deterministic and matches whole words only, never fragments, and its default action is to flag and act on nothing - so you can watch what it would have done before letting it do it. Every decision is logged and can be undone.

It is handed only the passages from your knowledge base that bear on the question, and is told to answer from those alone or return nothing. It scores its own confidence on every answer, and below the threshold you set it sends nothing and hands the conversation to the inbox for a person. It also stands down entirely on anything that reads as a complaint, a legal or medical question, a request for personal data, or a request to speak to a human. The bet behind all of it: an AI that stays quiet costs you one missed reply, and an AI that invents a price under a public post costs you the customer.

No. Meta does not allow a private reply to a comment inside a Group, so a Group comment can reach dmswift but nothing can be sent back. Those comments are skipped, the reason is written to the log, and they are excluded from every count - a dashboard that claimed to have handled them would be lying twice. Facebook Pages and Instagram professional accounts only.

Yes, properly. The whole dashboard and this page come in English and Hebrew, and the layout mirrors using logical properties rather than a flipped-stylesheet hack. Keywords, replies and messages can be in either language, or both, and the search that grounds the AI folds niqqud away so a pointed word and an unpointed one are the same word.

Yes. Invite someone by email and pick a role: a viewer reads the business and sends nothing, an agent answers the inbox and tags contacts, an admin does everything except team management, billing and deleting the account - those three stay with you. The invite is a link that expires after seven days, and the person accepts it with their own login, so nobody ever shares a password. Access widens by account, not by page: a member you invite reaches every channel on your account or none of them, because a per-page grant is the kind of rule that leaks the first time one screen forgets to check it.

Nothing on top of the plan - there is no per-seat add-on to buy. A seat is a person you invite besides yourself: Starter lets you invite 1 teammate (2 people including you), Pro 3, Business 10 and Agency has no limit. You, as the owner, never occupy a seat. An invite that has been sent and not yet accepted holds a seat so the count cannot be gamed, and releases it if it is canceled or expires.

Conservatively, and it tells you when it cannot. Each send is recorded against the variant that went out, and clicks come back through the same tracked link, so every variant has a click rate and a confidence interval. A winner is only declared when three things are all true: every variant has at least your minimum number of sends (30 by default), there are enough clicks and enough non-clicks for the underlying approximation to mean anything, and the leader beats the runner-up at your confidence level, 95% by default. Otherwise the verdict reads "not enough data" or "too close" and stays that way. Even when it does name a winner, it says so as a decision aid rather than proof: the recipients are self-selected, the same test is re-run on every dashboard load, and both of those inflate the real error rate above the number on the label.

Anywhere a person can tap or scan: the link in your bio, an ad, an email signature, a slide, or a QR code printed on a flyer or a shop window. The link opens Messenger or Instagram on your own thread with your code attached, so the conversation starts already knowing which poster or campaign it came from, and you can bind a greeting or a whole campaign to that one code. Two honest caveats: nothing is recorded until the person actually taps it and opens the conversation - that tap is the only moment Meta reports the code to us - and an Instagram link needs the connected account's username, which arrives with the connection itself.